Brand Identity Questionnaire

It’s time to start your project! We’re going to use the answers to this questionnaire to build the foundations of your brand and develop your identity fit for your business, its goals, and its audience. Take some time and think deeply about your answers, but it’s okay if you’re unsure of anything—that’s what we’re here for. Type your answers in the editable boxes below and get started with your brand journey.

First Name

Last Name

What is your business purpose?

Explain your impact, your long-term goals, your mission in the space, and your intention behind the business

Who is your ideal client/target audience?

What do they like? Explain their personality, habits, likes or dislikes, demographic, etc

What makes your business unique?

Are you doing something different from your competitors? What makes you stand out?

Who are your competitors? What do you like/dislike about them?

Please list others in your space and tell us what you like and dislike about their branding and business

What personality do you want your brand to have?

Explain with as much detail as possible and tell us how you want customers to feel when they see you

What three brands inspire you and why?

Please list brands that you like or inspire the energy of your brand and then explain why

Please write out how you want the name written

Please let me know if you have any parts of your name you want omitted or kept and if you have a slogan

Do you have any inspiration/design preferences you could share to make sure my services are inline with your vision?

Do you have any preferences on colour, typography, etc?

Are there any design elements of your brand you want to keep?

Let us know if there’s any part of your brand that you really want to keep! We don’t always recommend this

Are there any design styles or elements you want to avoid?

Please let us know if there’s anything you feel strongly about

Have you worked with a designer before?

Are you able to commit to the process and be available when possible for refinement rounds/questions/completing questionnaires?

Is there anything else you want us to know?

This is your chance to let us know of any concerns, insecurities, or thoughts that you think might be necessary!

Do you have a deadline for launch?

Optional Add-Ons

Are you interested in adding on a website?

Yes

Maybe Later

We're looking forward to connecting.

Thank you so much for filling out this form!